Meta Description Generator
Generate click-worthy meta descriptions that stay within Google's 160 character limit. Free, instant, no sign-up required.
Generate click-worthy meta descriptions that stay within Google's 160 character limit. Free, instant, no sign-up required.
Writing your meta descriptions…
Google search preview
Enter your page title and a brief summary of what the page covers. If you have a target keyword you want included, add it in the optional field. Click Generate and you'll get 5 meta description options, each with a character count indicator showing whether it sits within Google's recommended limit.
Click any result to see a live Google search preview showing how it will look in search results. Copy the one you want and paste it into your CMS.
A meta description is the short snippet of text that appears below your page title in Google search results. While it isn't a direct ranking factor, a well-written meta description significantly improves click-through rate, which does affect your rankings over time.
Google typically displays between 150 and 160 characters. Descriptions shorter than 120 characters leave space on the table. Descriptions longer than 160 characters get cut off with an ellipsis. This tool flags each result as green (ideal), yellow (short), or red (too long) so you can choose accordingly.
Google confirmed long ago that meta descriptions aren't a direct ranking factor, and that fact gets misread as "they don't matter." What they control is click-through rate, the share of people who see your result and choose it over the nine competitors around it. Click-through feeds back into rankings over time: a result that consistently gets chosen sends a strong relevance signal. And beyond Google, your meta description is what renders when your link is shared in Slack, LinkedIn, iMessage, and every other surface that reads meta tags. There's no algorithm rewriting anything there, your words appear exactly as written.
Each generated option renders in a simulated Google result so you can judge it the way searchers will: next to a title, in Google's typography, at real-world length. Watch for two things. First, truncation, anything past roughly 160 characters becomes an ellipsis, and if your call to action lives at the end, it vanishes. Second, standout value: before publishing, search your actual target query and compare your description against what currently ranks. "Good" only means "better than what it appears beside."
The structure that consistently performs: outcome first, mechanism second, nudge last. Lead with what the reader gets ("Write subject lines that lift open rates"), support it with specifics ("9 proven formulas with real examples"), and close with mild forward motion (a number they'll want to see, a question the page answers). Include your target keyword once, Google bolds query matches in descriptions, and that highlight draws the eye, but resist repeating it; the bolding benefit caps at one mention and repetition reads as spam. Active voice throughout: at 160 characters, the two-to-four words that passive constructions waste are words you need.
Google rewrites the majority of meta descriptions, choosing page text it considers a better match for each specific query. That's not a reason to skip writing one. Your handwritten description still shows for the queries it matches well, typically your primary targets, and closely matching your description to the page's actual content is the biggest factor in whether Google keeps yours. Generate options from an honest summary of the page, pick the one that reads most like the page delivers, and let Google's rewrites handle the long tail. The full playbook is in our meta description guide.